While scholarship on the visual elements of advertising has advanced our understanding of communication and media, the language elements - or 'verbal images' of the advertisement tend to be downplayed, providing a truncated analysis. "Imaging in Advertising" explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves t...(展开全部)

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create ...(展开全部)

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

In this companion volume to "Iconology", the author extends his investigation to pictures - the concrete, representational objects in which images appear. Although we have many words about pictures, Mitchell notes that we do not yet have a satisfactory theory of them. What we have is a variety of disciplines - semiotics, philosophical inquiries into representation, new departur...(展开全部)

W. J. T. 米切尔（W. J. T. Mitchell），芝加哥大学盖罗德·多奈利杰出贡献讲座教授，任教于芝加哥大学英语语言文学系与艺术史系，兼任《批评研究》（Critical Inquiry）编辑。 译者 兰丽英，女，陕西师范大学文学院文艺 学专业硕士毕业，研究方向为西方文论。

W. J. T. 米切尔（W. J. T. Mitchell），芝加哥大学盖罗德·多奈利杰出贡献讲座教授，任教于芝加哥大学英语语言文学系与艺术史系，兼任《批评研究》（Critical Inquiry）编辑。 译者 兰丽英，女，陕西师范大学文学院文艺 学专业硕士毕业，研究方向为西方文论。

In this companion volume to "Iconology", the author extends his investigation to pictures - the concrete, representational objects in which images appear. Although we have many words about pictures, Mitchell notes that we do not yet have a satisfactory theory of them. What we have is a variety of disciplines - semiotics, philosophical inquiries into representation, new departur...(展开全部)

Focusing on one landmark catastrophic event in the history of an emerging modern nation - the Great Kanto Earthquake that devastated Tokyo and surrounding areas in 1923 - this fascinating volume examines the history of the visual production of the disaster. The Kanto earthquake triggered cultural responses that ran the gamut from voyeuristic and macabre thrill to the romantic s...(展开全部)

魏佳，博士，毕业于剑桥大学历史系，获得休谟学会青年学者奖、华盛顿人文学科研究院（Institute for Humane Studies）颁发的学术奖金等，在《休谟研究》（Hume Studies）、《国际关系和外交》（International Relations and Diplomacy）等期刊发表过数篇关于西方政治思想史的文章，是国内观察家网的专栏作者。她在美国、法国、英国多年求学经历中形成独特的跨界视角，尊重多元文化，关注政治思想史、政治经济学和国际关系。目前任职于北京某金融机构。